Enterprise 2.0 is more problematic in that it directly addresses the known weaknesses of existing IT models and platforms for helping people work together.  Specifically this means the fact that corporate information tends to be non-shared by default, that the easiest productivity tools to use are the ones that have very little collaboration built-in, and that the information that does exist is often impossible to find and is often structured in some formal, centrally controlled way.  Enterprise 2.0 takes on existing ingrained habits and behaviors, and recommends a carefully thought out but ultimately comprehensive change in the way we normally work together.  Specifically, this means being more social, creating only essential structure and organization at first, and to prefer the use tools like blogs and wikis that are eminently shareable, searchable, and linkable. ^{link »}

most organizations already understand that spreadsheets, presentation files, e-mails, word processing documents, and private databases are where much of the valuable institutional information is.  ^{link »}

centralized "big IT" systems do a lot of routine record keeping, the heart and soul of an organization in the form of corporate strategies, product development plans, project notes, key performance metrics, and so on is really kept in e-mail folders and user's directories.  And while some of it must remain under strict control ^{link »}

much of it is unnessarily — and usually to a fault — hidden, unreused, and unexploited. Fortunately, though Enterprise 2.0, a corporate mirror held up to the bustle and vibrancy of mass information discovery and sharing on the Web, has a lot of challenges ahead of it, we are starting to see IT managers considering it .  ^{link »}

It's about ease-of-use, first and foremost.  ^{link »}

Change requires motivation.  Provide it. ^{link »}

Emergent doesn't mean a blank slate. ^{link »}

Discoverability isn't an afterthought, it's the core. ^{link »}

It's OK to fear loss of control and misuse. ^{link »}

Dynamic, effective advocates are a key enabler. ^{link »}

The problems will be with the business culture, not the technology. ^{link »}

Triggering an Enterprise 2.0 ecosystem quickly is likely an early activity driver.  ^{link »}

Allow the tools to access enterprise services. ^{link »}

tags: mar 09, blogs.zdnet.com

blogs.zdnet.com/Hinchcliffe/?p=70 · Original page