consumer Web 2.0 focuses on radical ease-of-use, or it wouldn’t achieve the high level of adoption it has in many cases. Blogs and wikis are probably the best example of this; they often don’t have more than a Post or Save button and maybe a simple WYSIWIG HTML editor. In truth, complexity has always been an enemy of user adoption and is something enterprise software doesn’t emphasize enough. ^{link »}

enterprise software is often optimized for early adopters or getting through the acquisition evaluation process, and frequently focuses too little on the average user or the most common daily uses. This is where the software Darwinism of Web 2.0 shines. ^{link »}

SaaS is really the more effective model utimately, when managed for this strength. This will particularly come into play when content portability and provider switching becomes more possible, and widespread, even necessary for competitive advantage. ^{link »}

The primary use of blogs in the enterprise is the same as on the greater Web of course; the ability to publish relevant syndicated content in a collaborative fashion (with comments, trackbacks, linkbacks.) However, instead of it being a personal diary, the enterprise blog usage usually consists of corporate communication, situation reports, project management, etc. ^{link »}

how blogs are being used in the enterprise today: Marketing and Public Relations (~25%) Content Management (~26%) Customer Communication (~28%) Project Collaboration (~42%) Knowledge Management (~44%) Internal Information Dissemination (~42%) Other (~5%) ^{link »}

The survey also shows that blogging is more widespread in smaller companies ^{link »}

blogs or wikis are used inappropriately ( some good comments here by Ross Mayfield) ^{link »}

tags: mar 09, blogs.zdnet.com

blogs.zdnet.com/Hinchcliffe/?p=38 · Original page