It’s presently not easy task to create a roadmap for businesses to create an orderly transition to Web 2.0 models. For one, the pace of change and innovation on the Web today is daunting, making roadmaps age and become obsolete almost as soon as they are complete. The second is that many aspects of Web 2.0 approaches are fundamentally disruptive and will require businesses to do serious soul searching and often take on real risk to the brands, reputations, and many a product line’s long-term future. ^{link »}

Web 2.0 in the enterprise: Strategic or tactical? ^{link »}

Most organizations will be focusing on tactical experiments and pilot efforts as they begin to dabble with Web 2.0 and see how they can apply it to their local corporate culture and unique business situations. But whether one is looking at completely transforming a business at a strategic level, or just applying a few Web 2.0 techniques to a corner of a business that can benefit from it, the message is clearer and clearer business leaders: Significant change is afoot and now is the time to start looking hard at how to embrace it. ^{link »}

for many business and IT leaders it can be a significant challenge to keep a current and up-to-date understanding of Web 2.0 and how it applies to the enterprise. What sort of changes to the fabric of the organization is required? What kind of technologies and platforms should be created? How should online products be tweaked or transformed to deliver more value to customers and get even more back? To help answer this, I created an up-to-date Web 2.0 in the enterprise visualization (above) that is my take on the major elements of Web 2.0 and how it applies to the two great aspects of Web 2.0; the social and the technical. ^{link »}

Wikis ^{link »}

Collaboration 2.0 ^{link »}

Emergent structure ^{link »}

Expertise Location ^{link »}

Collective Intelligence including Prediction Markets ^{link »}

Ad Hoc Social IT ^{link »}

Employee Blogs ^{link »}

Data aggregation ^{link »}

Enteprise mashups ^{link »}

Perpetual Beta ^{link »}

Syndication ^{link »}

SOA + WOA ^{link »}

S aaS ^{link »}

tags: mar 09, blogs.zdnet.com

blogs.zdnet.com/Hinchcliffe/?p=130 · Original page